Selling At Retail: 2015 Retail Leaning Heavily Social Media, Proximity Marketing & Beacon Technology
In 2014, we saw more merchants venture into omnichannel retailing and try in-store marketing solutions such as beacons to enrich the shopping experience. In 2015, we anticipate stores to double down on these strategies and continue to find ways to bridge the gap between offline and digital channels.
In addition, we expect platforms such as social media and mobile to play bigger roles in people's shopping experiences.
Many retailers leveraged social to engage users and influence their merchandising decisions this year, but in 2015, we’re anticipating companies to go beyond that and use social not just to showcase products, but to actually sell them.
The same goes for mobile. Companies won’t just use the small screen to “get in front” of customers (i.e. through geo-fencing and mobile-enabled sites). In 2015, retailers will step up their efforts by incorporating mobile into other parts of the customer journey, including order fulfillment, payments, and loyalty.